Cookie Policy

Introduction and who we are

This is the privacy policy for The Institute of Practitioners in Advertising (referred to as “the IPA”, "we", "us" or "our" in this privacy policy). It is effective as of 18/05/2018.

Our contact details are:

The Institute of Practitioners in Advertising
Email address:
Postal address: 44 Belgrave Square, London SW1X 8QS
Telephone number: +44 (0)20 7235 7020

If you have any questions about this cookie policy or how we deal with cookies, please contact our data privacy manager using the details above. 

What are cookies?

'Cookies' are small text files that are stored by your browser on your computer’s hard drive, mobile phone or other device you use to access websites. These files allow the IPA to improve the website experience and provide more relevant content to you. 

What does the IPA use cookies for?

The cookies we use fall into three main categories:

  1. Required for site functionality:
    We use three Microsoft cookies which are essential to enable our site to function. Without these, our site would be unable to support services we provide. They are required for essential functionality, such as:
    - Making our shopping basket and checkout work
    - Determining if you are logged in or not
  2. Required for improved user experience:
    We use cookies from Google Analytics and Hotjar to provide us with website analytics and measurement - for example; how often people visit our site and which pages they look at and so on. Hotjar also lets the IPA track how users interact with our website (including mouse movements and clicks but not keyed in information), so we can review and improve the website user experience.

    We have no means of tracking your surfing behaviour on other websites before or after you visit this IPA site. 


  • ASP.NET_SessionId
  • IPA_identity
  • IPA_persistent

These enable us to know whether a visitor is logged in or not and allow us to offer member-only content and member prices to IPA members

Google Analytics and Google Tag Manager

  • __utma
  • __utmb
  • __utmc
  • __utmz
  • ___utmv
  • _dc_gtm_UA-67432889-1

Used by Google Analytics to anonymously track website usage. You can find out more about cookie use by Google Analytics here. The longest lifespan of these cookies is two years.


  • _hjIncludedInSample
  • _hjMinimizedPolls
  • _hjUserId
  • _hjDonePolls

You can find out more about HotJar here.

What is the legal position on cookies?

The law about use of non-essential cookies changed in May 2011. You can find more information about this from the Information Commissioner’s Office

Turning off cookies

You can switch cookies off by adjusting your browser settings to stop it from accepting cookies. Doing so however will likely limit the functionality of the IPA website.