Assumptions & data sources

Audiovisual Media

TV Market proportion weighted average TV power consumption
2020 DEFRA Electricity Emission Factor
Video on demand Market proportion weighted average VOD device power consumption
2020 DEFRA Electricity Emission Factor 
Radio (Online, podcasts, radio) Market proportion weighted average Radio power consumption
2020 DEFRA Electricity Emission Factor
Cinema Projector Power Consumption
2020 DEFRA Electricity Emission Factor 

Online Display

Online Display (including video)  Power Consumption Average Laptop
Laptop Download Energy Intensity
2020 DEFRA Electricity Emission Factor

Mobile Display

Mobile Display (including video):  Power Consumption Average Mobile
Mobile Download Energy Intensity
2020 DEFRA Electricity Emission Factor

 Online Search

 Online search Data centre energy use per search

Social Media

 Social media Social media device access proportion weighted power consumption
Mobile Download Energy Intensity
2020 DEFRA Electricity Emission Factor

OOH Advertising

Digital OOH Power Consumption Digital Billboards
2020 DEFRA Electricity Emission Factor
PVC/Vinyl Banner 2020 DEFRA PVC/Vinyl Production & Disposal Emissions Factors
Printed Paper OOH 2020 DEFRA Paper Production & Disposal Emission Factors
145 gsm paper 
Lightbox- Backlit Power consumption Lightbox - Backlit
2020 DEFRA Electricity Emission Factor
Telephone Box 2020 DEFRA PVC Production & Disposal Emissions Factors 

Transient Advertising

Bus & Taxi 2020 DEFRA PVC/Vinyl Production & Disposal Emissions Factors 

Print Advertising

Newspaper Adverts Life-cycle emissions including: production, printing, delivery, end of life 
Magazine Adverts Life-cycle emissions including: production, printing, delivery, end of life