We are increasingly being asked by clients to align media partners choices with the brand values and purpose of their organisation. Therefore, as part of the charter we want to offer media agencies the ability to easily assess the sustainability commitments and plans of our media partners, assisting them to make client positive planning decisions.
To that end, we are looking to build a cross-industry media owner sustainability database, to highlight the many varied and significant contributions towards sustainability that our key partners are making and increase the visibility of these efforts for all media agencies. It will serve as a guide to help the industry find more climate positive solutions to briefs as well as surfacing and sharing inspiring case studies from media partners & brands working together to meet a sustainability goal.
As part of the IPA Media Climate Charter, we are currently developing a comprehensive Sustainable Media Showcase, to highlight the contributions that major UK media organisations are making towards the climate crisis operationally, strategically and creatively.
Our ambition is that the showcase will support the media industry’s transition to a carbon zero carbon future in several ways:
The showcase will provide detailed information on each media partner’s sustainability efforts and credentials:
We are looking to add to this regularly.
If you are a media owner and would like your company to feature in this database please drop a note to firstname.lastname@example.org and include company name, a brief title of the information you with to link to, a logo and the URL.
Each of the logos below will take you to the relevant section within the media owner site for information on their sustainability goals, commitments and activities.
Caring about our environment.
Committed to working towards carbon neutrality across editorial & native content.
Our Climate Commitment.
We build technology that helps people do more for the planet.
Getting Greener: The sustainability shift.
Creating the biggest shows with the smallest footprint.
Our sustainability commitment.
Ocean's Commitment to Sustainability.
Sky has been carbon neutral since 2006 across our operations.
Our efforts to make a positive impact on the planet.
The Guardian's Climate Pledge.
Twitter's Global Impact Report.