Media Owner Showcase

Highlighting the contributions that major UK media organisations are making towards the climate crisis operationally, strategically and creatively.

We are increasingly being asked by clients to align media partners choices with the brand values and purpose of their organisation. Therefore, as part of the charter we want to offer media agencies the ability to easily assess the sustainability commitments and plans of our media partners, assisting them to make client positive planning decisions.

To that end, we are looking to build a cross-industry media owner sustainability database, to highlight the many varied and significant contributions towards sustainability that our key partners are making and increase the visibility of these efforts for all media agencies. It will serve as a guide to help the industry find more climate positive solutions to briefs as well as surfacing and sharing inspiring case studies from media partners & brands working together to meet a sustainability goal.

As part of the IPA Media Climate Charter, we are currently developing a comprehensive Sustainable Media Showcase, to highlight the contributions that major UK media organisations are making towards the climate crisis operationally, strategically and creatively.

Our ambition is that the showcase will support the media industry’s transition to a carbon zero carbon future in several ways:

  • By encouraging greater transparency around the carbon impact of media buying
  • By enabling media planners to develop lower carbon media plans
  • By surfacing & sharing inspiring sustainable campaigns and green media opportunities

The showcase will provide detailed information on each media partner’s sustainability efforts and credentials:

  1. Carbon Emissions: current, forecast & targets
  2. Sustainability achievements: awards, accreditation, successes & campaign case studies
  3. Sustainable opportunities: partnerships / content / innovation available to brands in the sustainability space

We are looking to add to this regularly.

Feature your organisation

If you are a media owner and would like your company to feature in this database please drop a note to hello@ipamediaclimatecharter.co.uk and include company name, a brief title of the information you with to link to, a logo and the URL.

Media Owners' sustainability goals

Each of the logos below will take you to the relevant section within the media owner site for information on their sustainability goals, commitments and activities.

Channel 4

Channel 4

Sustainability Roadmap.

Clear Channel

Clear Channel

Caring about our environment.

CNN

CNN

Committed to working towards carbon neutrality across editorial & native content.

Facebook

Facebook

Our Climate Commitment.

Global

Global

Green Credentials.

Google

Google

We build technology that helps people do more for the planet.

Hearst

Hearst

Getting Greener: The sustainability shift.

ITV

ITV

Creating the biggest shows with the smallest footprint.

JCDecaux

JCDecaux

Our sustainability commitment.

News UK

News UK

Our Mission.

Ocean

Ocean

Ocean's Commitment to Sustainability.

Sky

Sky

Sky has been carbon neutral since 2006 across our operations.

Snap

Snap

Our efforts to make a positive impact on the planet.

The Guardian

The Guardian

The Guardian's Climate Pledge.

Twitter

Twitter

Twitter's Global Impact Report.